Marketing
How do you calculate engagement rate on Instagram?
Engagement rate from interactions and followers (or reach) for Instagram and TikTok.
Quick answer
Engagement rate = (interactions ÷ audience base) × 100. 1,250 interactions and 18,000 followers: (1,250 ÷ 18,000) × 100 = 6.94%. On reach, divide by post reach instead.
Engagement rate
6.94 %
- Benchmark
- Excellent
How it works
Benchmarks: above 6% excellent, 3–6% good, 1–3% average, below 1% low. Micro-influencers typically see higher rates than mega accounts.
Frequently asked questions
Followers vs reach base?+
Follower-based ER is standard for account comparison. Reach-based ER is better for single-post analysis.
Do saves count?+
Yes — saves signal high value to algorithms. Include likes, comments, shares and saves.
Good ER for 10K followers?+
Often 3–8% if content is niche and consistent. Below 2% suggests weak fit or inactive followers.
How to improve engagement rate?+
Post when audience is online, strong hooks, reply to comments in the first hour. Reels outperform static images.
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